Hangout Suite Relaunch Campaign
BŌTE Boards was founded on the premise of standing apart. Corey Cooper & his wife tried paddle boarding in 2008, and while they liked the “idea” they thought it could be better. So they left behind successful careers to create BŌTE, starting with stand-up paddle boards designed to be simple, fresh, and fit their outdoor lifestyle. They originally launched a suite of inflatable docks that were meant for exercise on the water but have since rebranded those products to a new line of durable, connectable inflatable furniture for the water starting at upwards of $2,000 for each individual piece, guaranteed to last a lifetime. This new line includes couches, lounge chairs, swim-up bars, and more and make-up The Hangout Suite.
Role
Strategist
Timeline
One Week
Category
Inflatable Water Furniture
The Ask
Develop an engaging digital and social campaign to relaunch the Hangout Suite in order to gain product recognition and expand BŌTE's existing consumer base.
The Challenge
How can BŌTE introduce themselves to new audiences and convince them to invest in The Hangout Suite when cheaper float alternatives exist?
The Opportunity
Position Bote as the obvious choice when choosing inflatables for your family because their extremely durable quality makes it worth spending every penny.
Target Audience
Meet the Carter's
The Carters are a young family in Ruskin, Florida who are looking for new experiences to live together. They love going to the beach and going on trips to their family’s lake house on long weekends. Mom loves her space and Dad loves to sit back and relax with a cold beer in hand. And the kids, well… They’re kids
Insight
Families build memories on the water strong enough to last a lifetime, but their floats aren’t strong enough to last a summer.
Strategy
Lasts as long as your memories do.
"Make summer last forever."
The Big Idea
Summer is a time for fun and letting go. Summer is supposed to be a time we'll never forget. So don't. Don't forget the sunscreen. Don't forget the coolers or the beach towels. Don't forget your bathing suits and swimming trunks. But most importantly, don't forget you Bote.